What kinds of information do we collect?
To provide the Icebreaker Products, we must process information about you. The types of information we collect depend on how you use our Products. You can learn how to access and delete the information we collect by visiting the Icebreaker Settings.
Things you and others do and provide.
As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Products, and we combine this information across different devices you use. For example, we use information collected about your use of our Products on your phone to better personalize the content (including ads) or features you see when you use our Products on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad we showed you on your phone on a different device.
Information we obtain from these devices includes:
Information from partners.
Advertisers can send us information. These partners provide information about your activities off Icebreaker—including information about your device, websites you visit, purchases you make, the ads you see, and how you use their services—whether or not you have an Icebreaker account or are logged into Icebreaker. For example, a business could tell us about a purchase you made in its store. We also receive information about your online and offline actions and purchases from third-party data providers who have the rights to provide us with your information.
Partners receive your data when you visit or use their services or through third parties, they work with. We require each of these partners to have lawful rights to collect, use and share your data before providing any data to us.
How do we use this information?
We use the information we have (subject to choices you make) as described below and to provide and support the Icebreaker Products and related services described in the Icebreaker Terms. Here's how:
Provide, personalize and improve our Products.
We use the information we have to deliver our Products, including to personalize features and content on and off our Products. To create personalized Products that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data we collect and learn from you and others (including any data with special protections you choose to provide); how you use and interact with our Products; and the people, places, or things you're connected to and interested in on and off our Products.
Learn more about how we use information about you to personalize your Icebreaker experience, including features, content, and recommendations in Icebreaker Products; you can also learn more about how we choose the ads that you see.
Provide measurement, analytics, and other business services.
We use the information we have (including your activity off our Products, such as the websites you visit and ads you see) to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps, and services.
Promote safety, integrity, and security.
We use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off of Icebreaker Products. For example, we use data we have to investigate suspicious activity or violations of our terms or policies, or to detect when someone needs help.
Communicate with you.
We use the information we have to send you marketing communications, communicate with you about our Products, and let you know about our policies and terms. We also use your information to respond to you when you contact us.
Research and innovate for social good.
We use the information we have (including from research partners we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health, and well-being.
How is this information shared?
Your information is shared with others in the following ways:
Sharing on Icebreaker Products.
People and accounts you share and communicate with when you share and communicate using our Products, you choose the audience for what you share. For example, when you post on Icebreaker, you select the audience for the post, such as a group, all of your friends, the public, or a customized list of people. Your network can also see actions you have taken on our Products, including engagement with ads and sponsored content.
Content others share or reshare about you.
You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience you shared with. For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot, or reshare that content to others across or off our Products, in person or in virtual reality experiences. Also, when you comment on someone else's post or react to their content, your comment or reaction is visible to anyone who can see the other person's content, and that person can change the audience later.
People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you, mention or tag you at a location in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our Products, you can report the content.
Information about your active status or presence on our Products.
People in your networks can see signals telling them whether you are active on our Products, including whether you are currently active on Icebreaker, or when you last used our Products.
Apps, websites, and third-party integrations on or using our Products.
When you choose to use third-party apps, websites, or other services that use or are integrated with, our Products, they can receive information about what you post or share. Also, when you download or use such third-party services, they can access your public profile on Icebreaker, and any information that you share with them. Apps and websites you use may receive your list of Icebreaker friends if you choose to share it with them. But apps and websites you use will not be able to receive any other information about your Icebreaker friends from you, or information about any of your followers (although your friends and followers may, of course, choose to share this information themselves). Information collected by these third-party services is subject to their own terms and policies, not this one.
Devices and operating systems providing native versions of Icebreaker (i.e. where we have not developed our own first-party apps) will have access to all information you choose to share with them, including information your friends share with you, so they can provide our core functionality to you.
If the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner.
Sharing with Third-Party Partners.
We don't sell any of your information to anyone, and we never will. We also impose strict restrictions on how our partners can use and disclose the data we provide. Here are the types of third parties we share information with:
We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission. For example, we provide general demographic and interest information to advertisers (for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Dallas) to help them better understand their audience. We also confirm which Icebreaker ads led you to make a purchase or take an action with an advertiser.
Vendors and service providers.
We provide information and content to vendors and service providers who support our business, such as by providing technical infrastructure services, analyzing how our Products are used, providing customer service, facilitating payments or conducting surveys.
Law enforcement or legal requests.
We share information with law enforcement or in response to legal requests in the circumstances outlined below.
How can I manage or delete information about me?
We provide you with the ability to access, rectify, port and erase your data.
We store data until it is no longer necessary to provide our services and Icebreaker Products, or until your account is deleted - whichever comes first. This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs.
How do we respond to legal requests or prevent harm?
We access, preserve and share your information with regulators, law enforcement or others:
Information we receive about you (including financial transaction data related to purchases made with Icebreaker) can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation, or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for terms violations for at least a year to prevent repeat abuse or other term violations.
The Services are not directed to individuals under the age of eighteen (18), and we request that they not provide Personal Data through the Services.
How will we notify you of changes to this policy?
We'll notify you before we make changes to this policy and give you the opportunity to review the revised policy before you choose to continue using our Products.
How to contact Icebreaker with questions
If you have questions about this policy, you can contact us as described below.
You can contact us by mail at:
IB Fire & Ice Applications, LLC
ATTN: Privacy Operations
5276 Dillion Circle
Haltom City, Texas 76137
Email us - firstname.lastname@example.org
Date of Last Revision: June 21, 2018